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Rafael Strengthening Shampoo, Nourishing Conditioner and Repair Hair Mask beside the bath
Partner brief · October 2026 · Confidential

A premium beauty brand for women, built where hair care, supplements and skin meet.

Ten products, four kits, one ritual, outside and within. Live today with checkout, sales tax, email and reviews. Every figure on this page comes from a named public source.

10products
4kits, $75–125
3categories, one brand
Livestore & checkout
01The market

Large, and growing fast.

11.1%a year

Hair supplements

$3.9B 2025
$9.0B 2033

Women are 65.7% of the market, gummies 35.8%.1

10.9%a year

Hair thinning products

$1.5B 2024
$2.8B 2030

Women held 58% of the market; supplements 65%.2

$1.22BUS, 2025

Beauty supplements

$3.72B 2025
$8.14B 2035

Hair health is the largest use, at 31%.3

$1.38BUS, 2025

Collagen supplements

$4.50B 2025
$8.95B 2034

Global market nearly doubles by 2034.4

+60%

Hair serums grew nearly 60% in US prestige beauty in the first half of 2026, and prestige hair grew 11%.5 In 2025 hair was the fastest-growing prestige category, scalp care grew double digits for a third year, and hair is the only prestige category where most sales are online.6

A woman holding Rafael Hair Growth Serum by the window
02The women we serve

A real need, at scale.

30 millionAmerican women have hereditary hair loss.7
29%of women over 70, and 23% in their 50s, show female pattern hair loss.8
75%of US adults take supplements; women lead for skin, hair and nails.9,10

Our customer is a woman in her 30s to 50s who already buys prestige beauty, has noticed thinning, shedding or dullness, and wants one trusted brand that works on the outside and from within.

03Category outcomes

The category builds very valuable brands.

Unilever
Nutrafol

“Turnover tripling since its 2022 acquisition.” Now 100% owned and in Ulta Beauty.11

Henkel
Olaplex

$423M net sales in 2025 from one hair franchise. Henkel agreed to buy it for about $1.4B.12,13

Estée Lauder
Deciem

The Ordinary’s parent, valued at about $2.2B on roughly $460M of sales in 2021.14

General Atlantic
Vegamour

Our closest competitor in serums and biotin gummies raised $80M in 2021.15

The Rafael Ritual Set
One brand. One ritual. Outside and within.
04The line

Ten products, four families.

Each family carries one of the brand’s five symbols. The fifth, Unity, marks the kits.

PurityCleanse
Strengthening ShampooStrengthening Shampoo$36Nourishing ConditionerNourishing Conditioner$36
StrengthTreat
Hair Growth SerumHair Growth Serum$58Repair Hair MaskRepair Hair Mask$44
BalanceScalp & Skin
Scalp ScrubScalp Scrub$38Daily Face CreamDaily Face Cream$58
EnergyBeauty Within
Biotin Beauty GummiesBiotin Beauty Gummies$30Hair·Skin·Nails GummiesHair·Skin·Nails Gummies$32Collagen GummiesCollagen Gummies$36Collagen GlowCollagen Glow$48
05Why Rafael wins

Built to win.

01

One ritual, three categories

Competitors sell hair care or supplements. Rafael sells the full routine, so kits are the natural order.

02

Clinically studied actives

Capixyl™, Procapil™, Redensyl™, AnaGain™ Nu, Cynatine® HNS, VERISOL® and bakuchiol, at the studied levels.

03

Our own gummy manufacturing

Made by our partner YourGummyVitamins: control of quality, cost and speed on the fastest-growing format.1

04

Premium, priced to win

Our serum is $58 against the leader’s $64; gummies match at $30.16 Kits save about 15%.

05

A finished brand system

One mark, one label system, five symbols, Amazon-grade product pages. Consistent everywhere.

06

Selling from day one

Stripe checkout, sales tax, Subscribe & Save, Klaviyo and reviews. A team with Amazon, Walmart, Target and TikTok Shop experience.

06Kits

Where the order value lives.

Singles run $30 to $58. Kits run $75 to $125, free shipping starts at $65, and Subscribe & Save (15%, free shipping on every refill) turns first orders into monthly revenue. Unit costs are being finalized with suppliers; the margin model comes with the quotes.

The Growth Ritual
The Growth Ritual$88 $75
The Wash Ritual
The Wash Ritual$116 $98
The Glow Kit
The Glow Kit$106 $90
The Ritual Set
The Ritual Set$146 $125
07Next 90 days

From launch to proof.

  1. Founding 100Real women, product in hand, honest reviews and photos.
  2. ConversionFind-your-ritual quiz, Subscribe & Save, welcome emails.
  3. Demand testA small, measured paid test with real click, sign-up and order rates.
  4. ChannelsAmazon and TikTok Shop for the supplements, once reviews are in.

Let’s build it together.

Want samples, the margin model or a walkthrough?

Write to hello@rafaelwellness.com See the live store

Sources

  1. Grand View Research, Hair Supplements Market Report (Oct 2026)
  2. Grand View Research, Hair Thinning Market Report (updated Jul 2026)
  3. Global Market Insights, Beauty Supplement Market (Sep 2026)
  4. Fortune Business Insights, Collagen Supplements Market (updated Oct 2026)
  5. Circana, US prestige beauty first half 2026 (Aug 11, 2026)
  6. Circana, US prestige and mass beauty 2025 (Feb 10, 2026)
  7. American Academy of Dermatology, Skin conditions by the numbers (Feb 2025)
  8. Ramos & Miot, Female pattern hair loss, An Bras Dermatol 2015;90(4) (Norwood 2001 data)
  9. Council for Responsible Nutrition / Morning Consult, 2026 Consumer Survey (Oct 2026)
  10. Council for Responsible Nutrition / Ipsos, consumer survey (Oct 29, 2024)
  11. Unilever FY2025 Annual Report, Form 20-F (2026)
  12. Olaplex FY2025 results, 8-K exhibit 99.1 (Mar 5, 2026)
  13. Henkel, agreement to acquire Olaplex (Mar 26, 2026)
  14. The Estée Lauder Companies, Deciem stake increase (Feb 23, 2021)
  15. Beauty Independent, Vegamour $80M General Atlantic investment (2021)
  16. vegamour.com, product prices (checked Oct 23, 2026)

Market sizes are estimates published by the named research firms and differ by firm and definition. Clinical results cited on product pages are from studies of the ingredients, not of Rafael products. These statements have not been evaluated by the Food and Drug Administration.